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How to start an online store in Nigeria – 8 Steps

With increasing need for stress-free lifestyle on the rise, a lot of businesses have adapted to moving their businesses online in order to gain more sales and present their product to a larger market.

Online stores has grown over the years, let’s think of great franchise like AliBaba, ebay, Amazon and the amount of money they scoop in on daily basis, or better still let’s bring it home to Jumia Nigeria, konga and jiji.

These are businesses that have adapted to the trend and capitalized on the opportunities presented by the internet to present goods and commodity to end users.

Nigerians are now getting use to buying goods and services online. The e-commerce industry in Nigeria has rapidly grown in the few past years.

If you are looking to sell your products and services to Nigerians, one of the best ways to reach your potential customers is to set up an online store.

With only one or few products to offer, you can set up a small store. You don’t necessary have to wait to be like another jumia Nigeria, Konga or jiji before you can own an online store in Nigeria.

Currently,  there are different online stores in Nigeria that sell  products like fashions, groceries, electronics, phones, stationery, auto spare parts, drugs  and many more.

In spite of the fact that these stores are not popular; they are still making money – big time.

Starting an online store is not as difficult as most people think.

In this article, you will learn how to start an Online Store in Nigeria, how to create an online store on an existing online store like Jumia and how to market your online store.

So in less than 30 minutes from now, you’ll get access to all detail information that will help you to setup and run your online store in Nigeria successfully.

What is an online store?

An online store is a website through which customers buy or place orders for product.

It may represent a local store, an e-commerce store or an individual who sells items through a third-party website, such as Jumia, Konga, Amazon, ebay and many more.

An online store is also known as an e-web store, e-shop, e-store, Internet shop, online storefront, virtual store, web-shop, and web store.

Online store can be operated under a number of online business models which include:

  • Business-to-Consumer (B2C)
  • Business-to-Business (B2B)
  • Consumer-to-Consumer (C2C)

Things Needed to start Online Store

If you’re yet to start an online business, there is no any other better time than today

Once you have a computer with an internet connection you can get started without acquiring any special skills.

The five major things you need to start an online store include:

  • A Domain name

A domain name is your ONLINE IDENTITY. It is your website name. You can think of a domain name as an address where internet users can access your website.

It is better to go for a domain name that ends with .com.

While domain name ending in .ng and other domain endings are becoming more popular for local business search engine ranking, people are more familiar with domain that ends in .com.

For a .com domain name service provider, you can register with Siteground. And for a or .ng domain name, you can register with Web4Africa.

  • Web Hosting Plan

A web hosting plan service provider stores your website on their servers while they serve your website to your customers and visitors.

You will need to purchase a hosting plan from a good web hosting service provider to ensure 100% uptime of your online store.

Hosting plans are billed with regards to the disk space that suites your business.

Some good hosting companies are Siteground, Hostgator, godaddy and namecheap.

Siteground offers 24 hours technical support.

The payment for your hosting plan can be monthly, semi-annual, or annually depending on your plan.

  • SSL certificate

This is a certificate that adds a special security layer on your website, so you can accept sensitive information and other personal information.

This is required for acceptance of payments on your website.

  • A product catalog

A list of the details of each product you are selling on your online stores.

The details on product catalog include product features, descriptions, dimensions, price, weight, availability, colour, and many more.

This, usually help your buyers to make the right decision when buying a product from your online store.

  • A shopping cart

A piece of software that keeps the record of the items a buyer has ‘picked up’ from the online store.

The software takes records of items selected by a customer to buy until the transaction is completed.

Steps to Start Online Store in Nigeria

Running an online store is one of the profitable ways to earn income from online. Here are some steps to start an online store:

  1. Choose a product line or niche
  2. Research for Suppliers of your products
  3. Get a Business Name
  4. Register your Business with CAC
  5. Setup your online store (software
  6. Add products on your online store
  7. Add secured payment gateway (for accepting payments)
  8. Choose between dropshipping or shipping your own products
  9. Adopt effective marketing strategies for your online store

Let us explore the steps in detail …………

Choose a product line or niche

The first step towards setting up a successful online store in Nigeria is to choose a product line or niche you want to go into.

A product line is a group of related products you sell to your customers as a brand or company. These related products can produce by one or different manufacturers.

In choosing a product line, you can’t randomly select products that you like.

There are five criteria that any product you are choosing must meet before you can add it to the list of potential products you are offering to your customers.

First, the product must be of high demand in the market.

If the product is new in the market, it should be such that it can solve the problem of many people and they should be only few or no reliable solution for the problem yet.

No need trying to sell something that no one would be interested in buying or something that is not solving any problem.

To figure out a product that will be of high demand in the market isn’t difficult.

Head over to Amazon’s best-seller list, and check out the well-received items under your niche

Do the same with eBay’s best-seller list.

And AliExpress’s best-seller list.

Few questions to answer that will help you are:

  • Are people buying this product very well from the popular online stores like Konga and Jumia Nigeria?
  • What is the rough estimate of people buying this product?
  • Are they lots of online ads running for this product?

For products that are new in the market:

  • Are there many persons who would be interested in buying this product because it solves a problem or fills need?

Your answers to these questions will help you determine if the demand for the product here in Nigeria is high or not.

If your answers are not in affirmative, it’s better to find another product line

Secondly, people must be comfortable buying the products online.

Certain kind of products doesn’t sell online.

For example; food stuff is fast selling on local stores but it will not sell online because local food stuff store are available everywhere.

Again, food stuffs are bought for immediate consumption and usage.

Thirdly, the products must not be a perishable product.

Food items are perishable products and cannot sell online because of spoilage which may occur within the time of delivering.

And nobody would want to buy spoilt product.

Fourthly, the products must be of high quality.

An Online clothes store has relatively low chance of success because most people would prefer to buy clothes from local boutiques where they are sure of quality of clothes they buy.

Buying wears online would be a great risk, as buyers cannot physically ascertain the quality, size and texture of material they are buying.

Finally, I recommend you don’t go into a product line or niche you know nothing about.

If you find a product that fit the above criteria but the product is new to you, take your time to do some market study.

You will discover that the more you know your niche or how your industry functions, the better your chances of building a successful online store.

Research for suppliers of your products

After you’ve decide a product line to sell online or niche to go into, the next thing to do is to research for suppliers who can supply the products constantly to you at cheaper prices.

If you are not a manufacturer of those products, you will need to source the supplier of your product line.

And if you must make profit from your online store, you need to buy your product at lower prices and then sell at higher prices.

So, for your success, you need to find suppliers with low prices and high quality products.

Depending on the kind of products you intend selling online, you can either get supply from local or international markets.

Take for instance; if you intended selling products like mobile phone accessories and spare parts, it will cheaper when you buy them directly from Chinese manufacturers on platforms like MiniInTheBox or Aliexpress

Products like hand-made bags and ornamentals will be cheaper when source from local suppliers than foreign suppliers.

Getting a supplier of your product line is not difficult. The internet and your local market are your best bet when searching for direct suppliers of your products line.

For example, if you decide to deal on mobile phones, simply Google, ‘mobile phones manufacturers in china’. You will see a lot of mobile phones manufacturers in China, popup.

Google Search for Mobile phones Manufacturers in China

Get a Business Name

Getting a business name is next thing you need to do after you’ve gotten your suppliers.

To come up with a good business name isn’t as easy as it seems.

Every potential business name has its upsides and downsides.

It’s easy to get stuck while trying to analysis every name that comes to your mind.

Sometimes, you may brainstorm a good business name faster. But more often, you have to struggle before you can come up with one that will fit your business.

Many at times, you can end up getting stuck.

In such a case, I advice you give yourself 1 – 2 weeks hard deadline to get a good business name for your online store.

Otherwise you’ll end up spending months while trying to figure out a business name.

To help you get a good business name for your online store, there are four things you need to take into consideration.

These four things include:

  • Clarity

Choose a business name that is clear, simple and easier for customers to recall.

If customers can’t understand your brand initially, they will find it difficult to remember it later on.

  • Uniqueness

Your customers can’t remember your brand name if it isn’t unique.

A unique brand name grabs the attention of a customer. If your brand name is unique, you set yourself apart from your competitors.

  • Easy Branding

Your business name is a blueprint for all the decisions you take when developing your brand down the road.

You can change logo, slogan, and value proposition, but it’s exceedingly difficult to change your business name without losing some of the strength of your online brand.

  • Availability of the business name

You need to do a name search to make sure your business name isn’t already taken.

Two places to do names search are Corporate Affairs Commission of Nigeria (CAC) website and a domain name service provider.

Apart from the legal risks; another brand having a name similar to your brand name can create confusion for your customers and damage your online reputation.

This is true of your domain name.  It has to be distinct, memorable as your business name and easy to associate with your brand.

Register your business with CAC

Customers are always careful when buying products online. So, don’t think your customers don’t care if your business is legally registered or not

When they find out your business is registered with the appropriate government agency, they’ll be more comfortable dealing with you.

The moment you get a business name for your online store, the next thing to do is to register your business with CAC of Nigeria.

The website you launched in your business name is not enough to make you the legal owner of the business.

You must register your business to get its legal protection. Otherwise, you might wake up one day only to discover that someone has hijacked your brand from you.

Again, other brands need to be sure your business is licensed and reputable before doing business with you on the internet.

Set up your online store

Setting up an online store yourself may sound a bit scary if you’re not tech savvy.

In other not to mess things up, you can hire us or the service of an expert website developer. But if you’re smart enough you can do the set up yourself.

There are a lots of technical details involve in setting up an online store but trust me, I’ll walk you through the process.

When it comes to creating an online store, there are many eCommerce software options to choose from.

But, the two most popular and the best available for setting up an online store are Shopify and WordPress WooCommerce.

Setting up an Online Store with Shopify

Shopify is one of the best-known brands in the eCommerce world. With Shopify, merchants, small business and ecommerce business owners can sell digital and physical products online.

Shopify provide all-in-one solution for setting up online stores.

This means that when you sign up to setup your online store using Shopify,  you won’t have to worry about  registering a domain name, hosting, and store setup technicalities, as everything has been integrated in a single package.

To set up an online store with Shopify, all you have to do is to sign up on Shopify’s website, and with few clicks you start selling in your store right away.

However, the downside of using Shopify is that it is quite expensive compare to WooCommerce and your payment options are limited unless you pay extra fees.

The Basic Shopify Plan is $29 per month + 2.9% and 30¢ per transaction. This is costly for a beginner.

The pricing for Shopify plus Plan start around $2000 per month + 2.15% per transaction

Most users choose WordPress + WooCoomerce because of its flexibility and cheapness.

So, let’s focus more on how to setup an online store in WordPress using WooCommerce.

Learning how to setup online store in WordPress + WooCommerce pays in the long run.

 Setting up an online store with WordPress WooCommerce

WordPress is open-source software that can be used to create different types of websites. The software is written in PHP and uses a MySQL database.

WooCommerce, on the other hand, is a free WordPress plugin that adds e-commerce functionality to your website. The plugin is specifically built for WordPress to allow you create a beautiful online store.

To setup your online store in WordPress using WooCommerce:

  1. Purchase a domain + hosting plan + SSL

Normally, Domain name costs around $14.99 / year, web hosting costs around $7.99 / month, and SSL certificate costs around $69.99 / year.

Thanks to Siteground, a recommended official WordPress and WooCommerce hosting provider.

Siteground has agreed to offer our users free SSL certificate, free WP installation, free email, unlimited database, free CDN, 100% renewable energy match, and a discount on web hosting.

Basically, you can get started for as low as $6.99 / month.

Siteground is one of the best brands when it comes to WordPress hosting with 99.99% uptime and 24 hours technically support. They host millions of websites including my own website.

So, log onto Siteground to purchase a domain name + hosting plan + SSL

Siteground Woocomerce WordPress Hositing PageOnce you’re on Siteground  WooCommerce hosting  page, click on “get plan” for the plan you need (StartUp  are the most popular for beginners).

Siteground Woocomerce WordPress Hosting Plans

After that, you will be asked to enter your domain name for your website. Two options; “Register a New Domain” and “I already have a Domain” with a domain name box are shown.

Select register a New Domain (the box is checked by default); enter your domain name in the box provided and click on, “proceed”.

Choosing A domain NameNext, add your Account, Client and Payment information. You will also see extras service that you can purchase.

It’s up to you whether or not you purchase any of these, but we generally don’t recommend purchasing any of them. You can always add them later on, if you decide that you need any of them.

Check the box for, “I confirm that I have read and agree to the SiteGround Terms of Service and Privacy Policy and I understand the SiteGround services are provided on a subscription base with auto-renewal settings that can be managed in SiteGround Client area” and click on, “Pay Now” button

Once completed, you will receive your website’s hosting control panel (cPanel) login details and how to login to your Cpanel.  Your Cpanel is where you manage everything about your website.

Go ahead and login to your cPanel.

You will be greeted with a message that WordPress with WooCommerce is already pre-installed on your website.

You just need to click on ‘Login to your WordPress dashboard’ or WordPress Admin to take you to your WordPress site’s dashboard.

The next step is to install WordPress and then your online store.

2.      Install WordPress theme and Set your website to Use SSL

Installing New WordPress theme and Setting website to SSL

Siteground has automatically installed WordPress and WooCommerce on your website.

First, go to Settings » General page to setup your online store site title and description.

Setting your Online Store Title and Description

Setting HTTPS of your website to Use SSL

Go the Settings again » General page, change your WordPress Address and Site Address to use HTTPS instead of HTTP.

Setting WordPress Address and Site Address to use https instead of http

Scroll down to the bottom of the page and click on, “save changes” to save your settings.

Once done, your basic wordPress site’s set up is completed; the next thing is to setup your online store.

3.      Install and Set up Your WooCommerce Store

There are few things to setup before you can start selling on your online store. They include currency, payments, and shipping information.

Once you login to your WordPress site dashboard, you will see WooCommerce notification button on your WordPress admin page. Hover over the WooCommerce notification button and select ‘Run setup wizard’ button.

This launches the WooCommerce setup wizard.  Click on the ‘Let’s go’ button to get started.

Launching a Woocomerce Setup wizard

The first thing to do is Page Setup

To automatically create essential pages such cart, account, shop, and checkout, click on the “continue” button instead of “skip this step” button.

The second thing to do is to tell WooCommerce your Store Locale

Tell WooCommerce where your store is located (enter Nigeria in the box), which currency (enter dollars in the box, globally accepted currency) and unit of measures (g for weight and m3 for dimension) to use.

Setting Woocomerce Store location

After setting your store locale, click on the continue button to proceed to the next step.

Next thing is to setup your shipping and tax information.

Setting up Shipping Tax information

Check yes, I will be shipping physical goods to customer’s box if you will be shipping goods, or you can leave it unchecked if you will only be selling digital goods.

Again, check yes, I will be charging sales tax box if you will. WooCommerce can help you automatically calculate and add taxes to your prices.

If you are not sure, then you can leave it unchecked. You can always add tax information later from WooCommerce settings.

Click on the continue button to proceed to the next step.

Lastly, choose a payment method for your online store.

WooCommerce support PayPal, PayPal Standard, and Stripe payment gateways by default. But, there are many other payment methods available for WooCommerce which you can install if you need them.

A lot of people use both PayPal and Stripe. With Stripe payment, you allow your users to enter their credit card information on the checkout page without having to leave your site

If you want to setup Stripe, follow the instructions on the WooCommerce screen.

You can use Paystack, a Nigerian payment gateway that integrates seamlessly with the WooCommerce platform.

To integrate Paystack payment gatway into your WooCommerce store, install and activate the Paystack WooCommerce plugin on your wordpress WooCommerce site.

The go to the WooCommerce Settings on the menu tab of your WordPress site admin page and click the Checkout tab. This will show a tab containing all the Payment options on your site. If you installed the Paystack WooCommerce plugin correctly, you should see Paystack on that list. Configure the Paystack Plugin from there.

Once you’re done, you’ve setup your WooCommerce online store ready.

Woocomerce Store Ready

4.      Add Product Images to your WooCommrce Store

After you’ve setup your online store, the next step is to add products to your online store.

In other to attract customers’ attention to your products online, you need to displace high quality and beautiful pictures of your products.

Low quality images of the products will scare your customers away even if in real sense, the product is awesome.

So before adding images of your products to your online store, you can hire an experienced photographer who would use a hi-tech digital camera and photo editing tools to pimp the pictures.

You can also get some high quality and beautiful images of your product from the manufacturer’s website — if they have.

Do not attempt to use Smartphone to take photographs of the images of products you will upload on your online store.

To add your first product to your online store, go to Products » Add new page to add a new product.

Add Pages to your Online store to add New ProductFirst, add a title for your product and then some detailed description.

On the right hand column of the page, you will see ‘Product Categories’ box. Click on the “+Add New Product Category” to create a category for this product. With this, you and your customers can sort and browse products easily.

Add Product Category

Scroll down a bit, you will see the Product Data box and add the product related information such as pricing, inventory, in stock, out of stock, shipping etc. in the Product Data box.

Add Product related Information

Below product data box, you will see the product short description box; enter short description of the product in the box.

This short description will be used when users are viewing multiple products on a page.

Product Short Description

Lastly, look at the right hand column of the page; you will see boxes to add the main product image and a product gallery.

Add Main Product Image or Picture

Once you are satisfied you’ve added all the product information, click on the Publish button to make it live on your website.

Repeat the steps to add more products to your store.

5.    Customize your WooCommerce Store

Customizing a WordPress website control how your website looks to the users when they view it.

For a WooCommerce store, customization controls how your products are displayed on your store.

You wouldn’t want the products on your store to be badly display.

There are thousands of paid and free WordPress themes available but one of the best themes you can install in your WooCommerce store that can help you customize your store is the Storefront theme.

To install and activate Storefront, go to Appearance » Themes » Add new (type in Storefront in search themes box to search for Storefront theme), install and activate the theme.

After activating the Storefront theme, go to Appearance » Customize to launch the theme customizer. The customize page is where you can change different theme settings.

Customize your Storefront

If you don’t like the Storefront theme, you can choose another theme by visiting Appearance » Themes.

Change Storefront Theme

You can customize your WooCommerce store further by add features like contact forms, galleries, sliders, about page, and many more.

Once done, congratulations! You’ve setup your WooCommerce Store successfully.

  1. Create Pages and add Content to your Store

After setting up your online shop, proceed to add content to  individual product pages of your website as well as other pages like “Home,” “About  us”, “Contact us” and FAQ pages.

If you are a good content writer, you can craft the article yourself.

Otherwise, hire an expert content writers to do this for you as poorly written content will create a bad lastly impression about your online store.

Some basic information about products, contact details, category link and other links to other pages of your website should be on your home page.

Your about us page should contain information about your business and yourself (that’s if you like).

Then, the FAQ page should contain answers to frequently ask questions about your online store which may include:

  • Answers relating to how you will handle damage products
  • Product policy
  • How long it takes to deliver your products to buyers, and many more.

Setting up Online store on an existing online store

If you have products you want to sell online but don’t have enough money to set up your own store, you can create an online store on any of the popular stores in Nigeria.

Popular Nigerian Online stores like Jumia and Konga present platforms for business owners/vendors to set up stores on their website while they collect commission on sales and help the vendors to deliver the goods to the end users.

Let’s see how to setup/create an online store on Jumia, as an example.                                                                                                           

Three things are require for setting up an online store on Jumia. They include:

  • Mail address and phone number
  • Details of your company (address, legal name, etc.)
  • Bank account details

As a new vendor/seller, you have to undergo a 3-step process before you can set up your online store on jumia.

The first step is registration

Next, you undergo training

Lastly, list your products to start selling.

Step #1. Registration:

  • Visit Jumia’s website and register as a vendor using this link
  • Fill in all the required information. The information to fill includes seller account information, business information, bank account and summary.

Registration process usually takes around 5 minutes.

Step #2. Training:

After the registration, if your application is approved, Jumia will invite you for a training either online or offline. Their offline training takes place in Ikeja, Lagos office.

The training is meant to train vendors on how to upload their product on their jumia seller center dashboard and the terms of selling on jumia.

Step #3. Product Listing

So, you have gone through the trainings and gathered all the required information, the next step is to list your products on jumia.

This is done on the jumia seller centre dashboard and must be approved by jumia if the detail provided in the listing meets their requirement.

To add new product for listing, you’ll need to have the following information:

  • Product Name
  • Detailed description and specification for the product
  • High-quality pi
  • Pictures of the product
  • Price
  • Available stock

After the approval, the products will appear on Jumia website.

Once you have listed your products, the next is to relax and wait for Jumia to do the rest of the work.

Jumia bears the responsibility of advertising product on their website to end users. So you don’t have to bother yourself about raising money for Ads.

Based on Jumia’s popularity online, your product will get all the required attention online.

Get a delivery system

If you create an online store on an existing online store like such Jumia, you need not to worry about delivery service because the Company will take care of that.

But if you set up your own online store, you need a delivery system for delivery products to your customers.

You can develop your own in-house delivery system or use a third-party delivery service for this operation.

If you are targeting customers within a small geographical location such as your state or town, you can use your own in-house delivery system such your personal car or a newly bought vehicle.

The personal car or the newly bought vehicle should be dedicated to deliveries only.

But if you are targeting a larger geographical location and you cannot afford a good in-house delivery system that can cater for the large population, hire a third-party delivery service.

Examples of such third-party delivery services include Courier Plus, Post Express and FedEx.

Some of these services usually accept pay-on-delivery on behalf of you, while others do not that.

Weigh all options before making a choice.

Test Run

Test running is necessary to ensure your online store is working properly.

Cross-check all links on website to make sure there is no broken links.

Check to ensure all links redirect to the right pages.

It creates negative impression when customers have issues with one or more links on your website.

Check to see that all payments are processed in real-time.

Check your delivery system to be sure it works perfectly.

Check to see that your website is responsive and user-friendly.

Test runs them! Test runs them!! Test runs them!!! Test runs everything.

It is important you know you can’t test run everything yourself as you may miss out some things.

You need to involve your website developer or ask trained test buyers to carry out ghost shopping on your store and get their feedback.

Ensure to fix all glitches you discovered during the test running phase.

And once you don’t encounter any issue, you can go ahead to promote your online store.

Promote your new online shop

Finally, you are at the last section of this ultimate guide on how to start an online store in Nigeria.

With everything all set, you should start getting orders from customers. But this wouldn’t happen unless your potential customers know about your new store.

Since your store is a new one, you need to promote it to attract customers.

To promote your new online shop, you need to adopt some effective marketing strategies or plans.

Let’s talk about these strategies.

Content marketing and Search Engine Optimization (SEO)

When it comes promoting a new website, one of the best marketing strategies is content marketing and SEO.

Content and SEO are two terms that go hand-in-hand.

Content marketing involves using relevant content to drive potential customer to your website while SEO refers to technical process of bringing quality organic traffic and attracting visitors to your website from the search engines.

SEO is the heart of content that drive organic traffic to a website.

Most consumers start their buying process by first searching relevant keyword term on Google and other search engines.

So, ranking relevant keyword term of your online store will help potential buyers find your store.

You can now see that at the end of the day, selling products online requires a number of tactics.

This is where content marketing and SEO comes-in

Take for instance, you are selling the exact same product as another online store; if you store is not search engine optimized and that of your competitor is, while your competitor’s store will appear on SERP, yours will not.

So, in other to maximize the number of people who visit your online store and increase your conversion rate; you need to apply SEO and write high-quality content.

You can Setup blog, write quality content and use it drive traffic to your online store.

Relevant and high quality content will help you rank, drives traffic to your store, and builds trust with your visitors, which in turns increases sales.

I won’t get into the nitty gritty, just check out this guide to eCommerce content marketing.

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your potential customers, build trust, drive traffic to your website and increase sales.

With over 2.6 billion monthly active users on Facebook, joining Facebook has become a tool to boosting your online presence.

One of the best ways to connect with your potential customers on Facebook is to join relevant Facebook groups.

For example, if you’re selling a blood glucose testing machine for screening diabetics, your online promotion efforts should be concentrated on Facebook groups for suspected and diabetics in Nigeria.

Again, you can create a Facebook page, link your Facebook page to your online store and run Facebook Ads campaigns to increase the visibility of your Facebook page, drive traffic to your online store and increase conversion rate.

This is what social media marketing is all about.

Pay-per-click (PPC)

Pay-per-click is an online marketing model in which advertisers pay a certain fee each time one of their ads is clicked.

It’s a way of buying visitors to your website, rather than attempting to “gain” those visitors through search engine organically.

Most newbie entrepreneurs are afraid of running PPC (because they’re worried they’ll end up exhausting their budgets without making reasonable sales).

Meanwhile, some ecommerce stores who spend over $10k per month on PPC.

To someone who doesn’t know much about PPC, this might sound like an incredible amount of money.

But you might be surprise to hear that these companies have a 100% ROI on their PPC ads, meaning that for every $20 they spent on PPC ads, they get $50k worth of sales.

Does this sound so ridiculous anymore? I know you are getting it, now.

Some good news here:

According to Google’s Economic Impact Report, businesses make an average of $2 in revenue for every $1 they spend on AdWords.

So even if you’re not a good at PPC and your ads are of low quality, you can still make a reasonable profit off them.

To get started with PPC, read this guide on competitive PPC analysis.

Email marketing

You’ve often heard the slogan, “money is the list”. This is true when your email list is over 50,000 subscribers and run a few email marketing campaigns.

If you master the skills of email marketing, you can go from zero to HERO with emails

Many marketers say email marketing is dead but that’s true if you’ve killed it.

Don’t let anyone tell you email marketing is dead. It’s actually live, effective and working perfectly.

And it still a perfect way to promote your new online store

My advice: Plan your online store marketing strategies

You’ve just learnt a lot in terms of effective marketing strategies, and it is normal if you feel a little bit overwhelmed at this point.

Don’t be scare. Take a deep breath, and hang on with me.

You need is a high-level planning which will allow you to regurgitate of everything.

Get to know your financial goals for the year. How much revenue do you want to make within 6months, a year and so on?

Break it down and analysis your monthly revenue.

Based on analysis, determine how many products you can sell within a month and how much you’re will to spend on marketing.

Once you know how many products you need to sell, develop an action plan.


Congratulations! You’ve made it all the way to the end of this ultimate guide on…

…and I comfortably say that you’re now an expert on how to open an online store in Nigeria.

Before I leave you to, here’s my humble suggestion:

The perfect time to start an online business is today!

Just go ahead and start an online business!

Stop postponing it till tomorrow because the opportunity might never come tomorrow.


If you found this guide HELPFUL (and I hope you did), please share it with your friends who want to know more about online business.

I have question, comment and contributions; please you can use the comment box below.

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