There is a product; the world is in most need of. It is a powerful product that can uplift a company if available. Everybody is surfing the internet for this particular product. With this product you can solve the problem of unemployment, career problems, financial problems, health challenges, relationship problems, educational problems, marital issues…name it.

What is this product? Information!!!
Information is the world’s most wanted product. Information is power. If you are not informed, you are deformed. Information is money and everybody is searching for the right information to solve his/her problem. If you have the right information for solving people’s problem, believe me they are ever ready and willing to buy them from you at all cost. People buy newspapers, magazines, audio record, video, eBooks, some listen to radio, television while many others subscribe for online newsletter, articles all in the name to get information. Imagine the millions of people searching through Google everyday for information to solve their daily problem. No wonder why information marketing is term, “the king of online business” and you can actually make it big in this small but might online business.

What is Information Marketing?

Information marketing is the selling of the right information product to the right people who willing and ready to buy them at all cost. When you package a piece of information so that it becomes tangible marketing product, it becomes an information product.
So many people in the past have discovered the power of information. They create information product that are helpful to people in that line and up till date; they are still enjoying the dividend of that information product they created.

Typical examples are Bill Gate, Rasmus Lerdoff, Jason Njoku, Sim Shagaya and many others.
Bill Gate develops an information product called Microsoft software to aid the use and dissemination of information when he discovered the power of information. Rasmus Lerdoff created a programming language called PHP in which today, facebook and yahoo, 2 tech giants have invested in. I wonder what would have been Mark Zuckerberg’s fate if php was not developed by Rasmus.

These people I talked about are not Nigerian. Yes, I agree but we have Nigerians who have also long discovered the power of information. Jason Njoku is the founder of iROKO TV, a popular Nigeria online multi-million dollar TV. Should I forget Sim Shagaya? Sim Shagaya, the founder of #1 Nigeria online shopping store, KONGA.COM. Today konga.com rank one among online shopping site in Nigeria . Should I continue to call names? No! I don’t think it is necessary again. It is time to do something. You need to take a step to starting information marketing business.

You can start information marketing business in Nigeria and even run it successful by following the steps and instructions below. So, if you have actually made up your mind to take a step in starting an information marketing business, below is an in-depth guide on how to start information marketing in Nigeria.

Steps to Start Information Marketing

Identify a Need

The first step towards starting information marketing in Nigeria is to identify a need. Look around, you will see problems; these problems are needs that require solution. There are a lot of financial problems, marriage problems, health issues, tech challenges, and so on. Again, there are a lot of gap to fill. These gaps are needs to fill. Fill that gap that is missing. It is important you identify a need. That’s what will propel you to finding a solution.

Create Information Product to solve the problem

Once you’ve identify a need, the next step is to create information product to solve the problem. You don’t have to be a guru before you can create information product. Your information product can be package in form of eBook, video, DVD, manual and seminars. Manual and seminars are now converted to digital form for easy transfer on the internet. The key things about your information product(s) should be; attractive title, well-researched, truthful, useful, concise and appropriate price tag. Creating an eBook is a good place to start from if you are new to information marketing

Outsource for information product

Outsourcing for information product is another step to take when starting information marketing When you identify a need and discovered that you are not experience enough to package the information product that will meet the need, go, search the internet, visit libraries and consult those that you know are champions to help you do the work. I know it might be a bit expensive but it worth it. Remember, the quality of the product determines how far the product will sale. Quality information product will sell fast.

Buy an exclusive product right

Next, buy an exclusive product right. To avoid any legal infringement on your information product, you need to buy reseller right to allow you resell the information product to the hungry market. Buying an exclusive product is important especially when you’re not the owner of the information product. This too might be a bit expensive but you can make it big.  Look for already high demand product that has penetrated the market when seeking for an information product you’ll buy it’s exclusive reseller right.

Create a website/blog to sell the product

Create a website or blog to market yourself and your products and also give out free newsletters. creating a website may not be necessary for starting  information marketing but if you want to grow big and as well as be seen as a professional then you need a well-design website. Your website landing page can be your information product sale page. You can also create a squeeze page hosted on a core server of 24hour uptime as your sale page. On sale page, convey to your potential customers the benefits and the reason why they need the information product. All your contact details: bank account, phone no and email address are to be included for payment of purchased product. Direct people to your website by distributing to the page

Sign-up on social media

Finally, sign up on Facebook, create Facebook page for promoting and selling of your information product. All contact detail should be included as mention above. You can also sign-up on twitter and create twitter handle for promoting, reviewing, and selling of the product. I have written a comprehensive article on how to sign for twitter as well as on how to create a custom timeline.

If you information product is in form of video, you can follow the steps I discuss on this article, “how to begin money-making video blogging in Nigeria” to upload your video for sale.

Be part of online community, make an impact and let them see the benefits of your information product through you.

When you become an expert on information marketing, you can sale your product through a third website by placing your product on an autopilot, your customer will be directed to a page containing link after payment processing where they can easily download the product.

In summary, information marketing is easy to start. The key is to create a highly useful and quality information product that will meet the need of the people. If you are able to meet the information needs of the people they will always be ready to buy the product.

Ways to Make Money on Information marketing

Information marketing is profitable business. Some of the ways to make money on information marketing include:

• Starting a Blogs niche and monetizing the blog
• Creating and selling of Ebooks
• Developing apps and software for sale
• Building online Newspaper/magazine websites
• creating videos and audio records for sale

Read for more detailed guide on how to make money on information marketing in Nigeria.