Information marketing involves the creating, packaging, and selling of information products. Information products are packaged digital and non digital piece of information which include; eBooks, DVDs, blogs, websites, magazines and so on.
So many people in the past have discovered the power of information. They packaged some piece of information product that are helpful to people in that line and began to sell them and up till date; they’re still making money from that piece of information product they created. Examples are people like Bill Gate, the founder of Microsoft; Rasmus Lerdoff, the developer of PHP; Mark Zuckerberg, Facebook founder, Jason Njoku, the owner of muti-million dollar iRoko TV; Sim Shagaya, the owner of Konga.com and so on. These people are all distinguished information marketers
You too can be one. The opportunity is still open to everyone. The door is not yet shut. You can join the rest of the million dollar affluence information marketers to make money online by following the proven ways of making money on information marketing business. So if you actually made up your mind to join the rest of affluence information marketers in Nigeria to make money on information marketing, below are top five ways to make money on information marketing.
Read now: How to Start Information Marketing in Nigeria if you are a newbie who is interested in starting information marketing business from scratch.
Ways to make money on information marketing
Creating and selling of eBooks
Creating and selling of eBooks is one of the ways to make money on information marketing in Nigeria. Writing, compiling and selling of eBooks is one sure of making tons of money online. EBooks are packaged information product. Any well package eBook will sells. To get an eBook to sell:
- All you need is to think of information that will move market
- Package the information in eBook form
- Advertise the eBook by writing your sales copy. You can use the social media, blog, website and so on, to promote and sell your eBook in Nigeria.
This is what many people have done to make money online and you too can do the same.
Starting Blog niche and monetizing the blog
Another way to make money on information marketing is by starting a blog niche and monetizing the blog. You may like to ask; is a blog an information product too? The answer is YES. Every blog is an information product. While some blogs may be well packaged others are not. Well package blogs attract thousands of visitors daily while an unorganized blog attract little or no visitor. However, unlike other information products, blog may not be sold but rather can be monetize if you want to make money from the blog. There are some many ways to monetize a blog including selling of this eBooks, affiliate marketing, Google adsense, advert etc.
Building and packaging of a blog as an information product is not easy, you can learn how to start a successful blogging in Nigeria right away if that is your interest.
Creating online newspapers/magazines website
Creating an online newspapers and magazines website is also good way to make money on information marketing. Online newspapers and magazine websites are still information product because it contains organized information needed by people who read them. So you can start your own online newspaper websites.
To start this type of information marketing business takes a whole lot of processes ranging from registering of the newspaper or magazine company, building the newspaper website, employing staffs and editors, acquiring all necessary news trackers, etc. However, without going through this rigorous process, you can partner with an already existing newspaper and magazine company. Making money on online newspaper website involves monetizing the website in the same way as it is done on blog. You can accept sponsors advert or direct ads to make money on your online newspapers and magazines.
Developing applications and software for sale
Mobile Apps and software are information products and you can make money selling such information products. People pay to download different applications and software from the internet. You can learn how to develop one that will meet the need of the people. I have given you instance of notable and popular people above who have taken advantage of creating software and application as an information products that meet the need of the people (Bill Gate, the founder of Microsoft; Rasmus Lerdoff , the developer of PHP; Mark Zuckerberg, Facebook founder and so many others).
Today, people are still taking such advantage and you too can join. All you need to identify a gap that need be to fill, go create software or applications that will fill the gap. This particular information product can earn you money throughout the rest of your life
Developing video and audio records for sale
Developing video and audio records is one of the best ways to make money on information marketing in Nigeria. Videos and audio records are information products. You may have pay to download one or seen people pay to download either video or music online. Some of videos are also monetized. You can learn to develop one but if you find it difficult in learning how to develop one, you can buy the video or audio record product reseller right for existing videos and audio records. This is how Jason Njoku, the owner of muti-million dollar online iRoko TV started. He began with reseller right on African and Nigerian video blogging.
Other ways to make money on information marketing
Some other ways to make money on information marketing include:
- Organizing Workshop
- Traditionally published books
- Organizing Seminars
In conclusion, to succeed in information marketing; it requires hard-worked, sincerely and dedications just like any other type of business. Making money on information marketing is still open; many people have take advantage in power of information to create an information product that continues to pay them till date. You can do the same by following any of the above means to create your own information product and get paid even when you are not working.